Inside the context of retail and e-commerce, this phrase signifies a particular product class: holiday-themed sweaters designed for males, deliberately humorous or gaudy in look, and bought by the retailer Goal. An instance can be a knitted pullover that includes a comical reindeer or a festive scene with intentionally clashing colours. One of these attire is usually worn through the Christmas season, typically for events or festive gatherings.
The recognition of those clothes displays a broader cultural pattern embracing lighthearted and ironic vogue decisions, significantly across the holidays. They supply a chance for self-expression and contribute to a way of communal festivity. Traditionally, the idea of “ugly” Christmas sweaters developed from genuinely well-intentioned home made items to a intentionally kitsch aesthetic embraced commercially. Their prevalence in fashionable tradition, movie, and tv has additional solidified their standing as a vacation staple. This product class represents a major seasonal gross sales alternative for retailers.