This phrase refers back to the retail technique of promoting Banana Boat sunscreen merchandise inside Goal shops. This placement leverages the established buyer base of a big retailer to succeed in a wider client marketplace for solar safety merchandise. An instance can be the position of varied Banana Boat sunscreen SKUs (Inventory Retaining Items), resembling sprays, lotions, and youngsters’ formulation, on cabinets throughout the well being and wonder sections of Goal shops.
The supply of this specific model of solar safety inside a significant retail chain gives comfort and accessibility for customers. Having a wide array available contributes to public well being initiatives by encouraging solar security practices. Traditionally, sunscreens have developed from area of interest merchandise to widely known requirements for pores and skin most cancers prevention, and their strategic placement in shops like Goal displays this shift in client understanding.