This phrase refers to plush toys based mostly on characters from the Harry Potter sequence, bought solely at Goal shops. These collectible objects are wanted by followers of each the e-book and movie franchise, and the retailer’s unique distribution contributes to their desirability.
The exclusivity creates elevated demand and perceived worth for these specific variations of Squishmallows. Collectors typically pursue particular retailer-exclusive variations, rising their total collectibility. This exclusivity additionally advantages each the retailer and the producer by driving retailer visitors and fostering model loyalty. This phenomenon displays broader developments in retail advertising using unique product choices to draw clients.