This time period refers back to the meant viewers for the Sonos Period 100, a sensible speaker launched in 2023. This might embrace varied demographics and psychographics, akin to music fanatics, podcast listeners, audiobook customers, and people searching for high-fidelity audio of their houses. An instance can be a younger skilled inquisitive about integrating the speaker right into a multi-room audio setup.
Understanding the meant purchaser is essential for efficient advertising and marketing and product growth. This information influences promoting methods, pricing selections, and even product design selections akin to aesthetics and options. By precisely figuring out the wants and preferences of this group, Sonos can successfully place and promote the Period 100, maximizing market penetration and buyer satisfaction. This in the end contributes to the product’s industrial success.
