This phrase refers back to the particular demographic group of feminine shoppers fascinated by buying lingerie. Understanding this demographic includes analyzing varied elements like age, revenue, way of life preferences, and cultural influences to successfully market undergarments to this group. For instance, a marketing campaign for snug, on a regular basis underwear may goal a distinct phase of this demographic than a marketing campaign centered on luxurious lingerie.
Precisely figuring out and understanding this client group is essential for companies working within the intimate attire trade. Efficient concentrating on permits firms to tailor their advertising methods, product growth, and general model messaging to resonate with the specified viewers, resulting in elevated gross sales and model loyalty. Historic traits and evolving cultural norms closely affect the preferences and buying habits inside this market phase, necessitating steady market analysis and adaptation.
