This phrase refers back to the activewear line “All in Movement” offered solely at Goal shops and on their web site. The time period particularly highlights jackets inside this model, indicating a concentrate on outerwear designed for varied athletic actions and informal put on. An instance could be a light-weight, waterproof working jacket or a fleece zip-up for cooler climate exercises.
The importance of specializing in this product line section lies in its potential to draw a particular client demographic concerned with inexpensive, fashionable, and practical athletic attire. Goal’s strategic improvement of a private-label activewear model permits them to compete immediately with established athletic manufacturers whereas providing doubtlessly decrease costs. This additionally permits Goal to domesticate model loyalty and enhance market share inside the activewear sector. The recognition of athleisure put on additional contributes to the relevance of this particular product class.
