This phrase refers back to the availability of false eyelashes designed by Jenna Lyons, a well known trend determine, at Goal retail shops. This collaboration brings a designer aesthetic to a wider shopper base by way of a readily accessible retail channel.
The accessibility of designer-quality merchandise at inexpensive worth factors represents a big improvement within the magnificence market. This partnership democratizes model, permitting a bigger viewers to expertise and luxuriate in premium magnificence merchandise. This technique additionally advantages each the designer and the retailer, increasing the designers attain and enhancing the retailer’s product choices.
