The phrase refers to a selected demographic sought by a outstanding magnificence model specializing in hair care and beauty merchandise formulated for girls of colour. This target market usually encompasses people with darker complexions and textured hair, in search of merchandise designed to deal with their distinctive wants and improve their pure magnificence.
Specializing in this client group holds vital significance each for the model and for the people themselves. For the model, it represents a devoted market section that advantages from specialised product improvement. For customers, it signifies recognition and validation of their particular magnificence wants, providing entry to merchandise designed to boost their pure options relatively than conform to mainstream beliefs. Traditionally, this market has typically been underserved, making this focused method a constructive step in direction of inclusivity and illustration throughout the magnificence trade.
