This phrase refers to a selected product line supplied by the toy producer Lego, that includes characters and settings from the traditional kids’s tales of Winnie-the-Pooh, and offered by way of the retail chain Goal. An instance could be a development toy set depicting Pooh’s home within the Hundred Acre Wooden, obtainable for buy at a Goal retailer or on their web site.
The provision of those merchandise at a significant retailer like Goal supplies widespread entry to a beloved toy model mixed with a cherished literary property. This mixture affords advantages to each customers and the companies concerned. For customers, it affords handy entry to high quality toys that may spark creativeness and creativity. For the companies, it represents a probably profitable product line capitalizing on established model recognition and nostalgia. The enduring reputation of Winnie-the-Pooh, mixed with Lego’s fame for high quality development toys, creates a synergistic advertising alternative.