This phrase refers back to the particular demographic of shoppers looking for diapers designed for bigger toddlers. These shoppers typically prioritize components equivalent to absorbency, consolation, and a safe match for energetic youngsters. An instance can be mother and father buying diapers for a toddler who has outgrown smaller sizes.
Understanding this client group is essential for advertising and retail methods. Successfully reaching this phase can result in elevated gross sales and model loyalty. Traditionally, diaper sizes have advanced to fulfill the altering wants of rising youngsters, and understanding the particular calls for of every dimension class is important for product growth and focused promoting. This focus additionally permits retailers to optimize stock and shelf placement for max visibility and accessibility to the suitable buyer.