A selected group of customers a lodge goals to draw and serve is essential for its success. For instance, a luxurious lodge may deal with prosperous vacationers looking for premium facilities, whereas a budget-friendly lodge may cater to households or backpackers. Understanding the preferences, wants, and spending habits of this core viewers informs crucial enterprise selections, from pricing and advertising methods to service choices and property design.
Focusing assets on a well-defined phase permits optimized advertising campaigns, greater occupancy charges, and elevated income. Traditionally, resorts catered to broad traveler segments. Nevertheless, the evolving hospitality panorama, with its numerous vary of wants and preferences, has emphasised the significance of area of interest advertising and personalised visitor experiences. This tailor-made method drives buyer loyalty and fosters a stronger model identification throughout the aggressive market.