This phrase refers to a collectible doll primarily based on the DC Comics character Harley Quinn, produced by Mattel’s Barbie model and bought solely by way of the Goal retail chain. Such unique releases usually generate appreciable curiosity amongst collectors and fanatics because of their restricted availability and distinctive design options. An instance could be a particular model of a Harley Quinn Barbie doll, maybe sporting a definite outfit or packaged with distinctive equipment, accessible for buy solely at Goal shops or on their web site.
Retailer-exclusive merchandise contribute to model loyalty and drive client visitors, benefiting each the producer and the retailer. Restricted-edition merchandise can create a way of urgency amongst shoppers, fostering demand and infrequently leading to elevated gross sales. Traditionally, strategic partnerships between toy producers and retail chains have proved profitable in driving collectible gross sales. The exclusivity issue performs a vital function within the perceived worth of this stuff, making them fascinating for each collectors and followers of the character or franchise.