This phrase refers back to the retail technique of promoting seasonal ornamental objects produced by a widely known greeting card firm inside a preferred normal merchandise retail chain. This gives shoppers with a handy location to buy these festive merchandise. For instance, a client may buy a miniature adorned evergreen tree from this particular model whereas additionally shopping for groceries and family items.
Providing these merchandise in a readily accessible retail atmosphere will increase model visibility and client entry. This synergistic method advantages each the producer, by increasing market attain, and the retailer, by attracting vacation customers. Traditionally, such partnerships have confirmed profitable in boosting seasonal gross sales and solidifying model recognition inside the aggressive vacation market.
