This phrase refers back to the particular demographic of pet house owners that the Mars Petcare model, Cesar, goals to achieve with its line of premium pet food merchandise. This demographic is often characterised by house owners looking for high-quality, handy, and infrequently specialised vitamin for smaller canine breeds. An instance can be an proprietor of a chihuahua or Yorkshire terrier searching for small, individually portioned, flavorful meals tailor-made to their canine’s wants.
Understanding this particular client group is important for efficient advertising and product improvement methods. By specializing in the wants and preferences of this target market, Cesar can tailor its product choices, packaging, and promoting campaigns for optimum affect. This precision permits the model to attach with its core shoppers successfully, constructing model loyalty and driving gross sales. Traditionally, Cesar has established a robust presence on this market phase by emphasizing the gourmand nature of its product line.
