This phrase represents a particular product area of interest throughout the broader toy market: merchandise associated to the Disney character Elsa from the film Frozen, bought by the retailer Goal. It encompasses a variety of merchandise, from dolls and costumes to playsets and equipment, all centered across the standard character and franchise. An instance can be an Elsa-themed singing doll accessible for buy at a Goal retailer.
The recognition of this product class stems from the enduring success of the Frozen franchise. Goal’s prominence as a significant retailer additional amplifies the market attain. For customers, the supply of those merchandise at Goal provides comfort and aggressive pricing. For Goal, it represents a big gross sales alternative and a method to appeal to households and younger youngsters to their shops. The historic context includes the discharge and subsequent cultural affect of the Frozen movies, mixed with Goal’s established retail presence.