This phrase refers back to the meant shopper group for outerwear designed by the style designer Nili Lotan. It encompasses demographic elements like age, revenue, life-style, and aesthetic preferences. For instance, a high-end, minimalist coat could be aimed toward prosperous professionals aged 35-55 who prioritize high quality and timeless design.
Understanding the precise shopper group is essential for efficient advertising and marketing and product improvement. By precisely figuring out the audience, manufacturers can tailor their messaging, distribution channels, and even design components to resonate with the specified shopper. This focused strategy maximizes return on funding and strengthens model loyalty. The evolution of this goal demographic over time can even replicate broader shifts in style traits and shopper habits.