The phrase refers to a selected line of plush toys, characterised by their outsized posterior areas, offered solely at a selected retail chain. These toys have change into fashionable collectibles and items, usually that includes varied animal designs.
The recognition of those plush toys may be attributed to a number of components, together with their distinctive design, perceived cuteness, and the collectibility pushed by the frequent launch of recent designs. The retailer’s advertising and marketing technique, usually involving distinguished placement and social media promotion, has additionally contributed considerably to their market presence. This phenomenon displays broader developments within the plush toy market, the place distinctive options and focused advertising and marketing can drive substantial shopper demand.