This phrase represents a selected product class throughout the house perfume market: scented candles with a mixed bourbon and pumpkin aroma, offered by the retailer Goal. This signifies a seasonal product, seemingly related to autumn and the vacation season, interesting to shoppers looking for particular atmospheric scents for his or her properties.
The recognition of such a product highlights a number of shopper traits. It speaks to the rising demand for complicated perfume profiles that transfer past single-note scents. The mixture of “bourbon” and “pumpkin” suggests a heat, comforting, and presumably refined olfactory expertise, interesting to a selected shopper demographic. Providing such specialised merchandise permits retailers like Goal to cater to area of interest markets and capitalize on seasonal buying patterns. The provision of those merchandise additionally displays the rising significance of house ambiance and the function of scent in making a desired ambiance.