This phrase refers back to the supposed viewers or shopper group for Bioderma’s micellar water merchandise. It encompasses demographic elements reminiscent of age, gender, pores and skin sort, and life-style, in addition to psychographic elements like values, pursuits, and buying behaviors. For example, a particular product is perhaps formulated and marketed in direction of people with delicate pores and skin, whereas one other would possibly cater to these in search of a handy make-up remover.
Understanding the patron profile is essential for efficient product growth, advertising and marketing, and gross sales methods. It permits Bioderma to tailor product formulations to satisfy particular wants, craft focused promoting campaigns, and choose applicable distribution channels. This information in the end contributes to model loyalty and market success. Traditionally, skincare corporations centered on broad demographics. The growing emphasis on personalised skincare has led to extra nuanced shopper segmentation, exemplified by Bioderma’s method.
