8+ Best Art Director Resume Examples & Templates


8+ Best Art Director Resume Examples & Templates

A group of illustrative resumes showcases finest practices for professionals in search of artwork director positions. These fashions display efficient methods to current expertise, abilities, and portfolios inside this extremely visible discipline. They usually embody various layouts, typography selections, and content material group methods tailor-made to spotlight a candidate’s artistic talents and achievements. Analyzing such fashions can present concrete steering on structuring and formatting a compelling presentation of 1’s {qualifications}.

Efficient presentation of credentials is essential in a aggressive job market. A well-crafted doc can considerably improve an applicant’s possibilities of securing an interview. It serves as a primary impression, conveying professionalism, creativity, and understanding of {industry} requirements. Traditionally, the emphasis on visible presentation for this function has mirrored the inherent connection between the occupation and efficient communication via design. Entry to diverse samples permits people to be taught from profitable approaches and adapt them to their distinctive backgrounds and aspirations.

This dialogue will discover key components that contribute to impactful shows {of professional} expertise inside the artistic discipline. Matters embody showcasing portfolios, highlighting related software program proficiencies, and tailoring content material to particular job necessities. Additional sections will delve into the nuances of visible design and content material technique as they apply to this essential profession device.

1. Visually Compelling Design

For artwork director positions, a visually compelling resume design is paramount. It serves as a direct demonstration of the candidate’s artistic talents and design sensibilities. A visually impactful presentation distinguishes candidates and captures recruiters’ consideration, rising the probability of additional consideration.

  • Format and Composition:

    Strategic use of white house, balanced visible components, and a transparent hierarchy of knowledge are important. Efficient structure guides the reader’s eye and highlights key accomplishments. A cluttered or disorganized presentation can detract from the content material and undermine the candidate’s visible communication abilities. Resumes using grid methods or using asymmetry display a complicated understanding of design rules.

  • Typography:

    Font choice performs an important function in conveying professionalism and model character. Applicable font pairings, constant sizing, and thought of line spacing contribute to readability and visible attraction. A resume using a novel but legible typeface can subtly talk an modern spirit whereas sustaining readability. Poor typographic selections, nonetheless, can create a jarring or unprofessional impression.

  • Coloration Palette:

    Strategic use of coloration can improve visible curiosity and model alignment. Delicate accents or a well-chosen coloration scheme can differentiate a resume whereas reflecting the candidate’s aesthetic sensibility. Overuse of coloration or clashing combos may be distracting and detract from the general impression. A monochromatic palette with thought of accents can mission sophistication and restraint.

  • Visible Hierarchy:

    Emphasis on key info, similar to job titles, firm names, and quantifiable achievements, permits recruiters to shortly grasp the candidate’s {qualifications}. This may be achieved via variations in font dimension, weight, and coloration. A transparent visible hierarchy ensures that a very powerful info is instantly accessible and understood at a look.

These interconnected aspects of visible design contribute considerably to the general effectiveness of a resume for artwork director roles. A cohesive and impactful visible presentation positions the candidate as a talented communicator and strengthens their skilled model, finally rising their possibilities of securing an interview.

2. Clear and Concise Format

Readability and conciseness in structure are essential for artwork director resumes. Given the visible nature of the occupation, a cluttered or disorganized presentation can undermine a candidate’s perceived design experience. A well-structured structure demonstrates an understanding of visible hierarchy and knowledge structure, key abilities for any artwork director. It permits recruiters to shortly assess {qualifications} and grasp the candidate’s profession development and key accomplishments. For instance, utilizing clear part headings, bullet factors, and acceptable spacing permits info to be simply scanned and digested. Conversely, a densely packed, text-heavy resume can overwhelm the reader and obscure key info, whatever the high quality of the content material itself. This connection displays the significance of efficient communication within the discipline, extending past portfolio work to the presentation of the resume itself.

Sensible purposes of this precept embody utilizing a grid system to arrange info, using white house strategically to separate sections and spotlight key components, and using visible cues like traces or icons to information the reader’s eye. Take into account a resume that teams associated experiences collectively below clear headings, makes use of bullet factors to concisely listing achievements below every function, and employs a constant font dimension and elegance all through. This method facilitates fast comprehension and reinforces the candidate’s organizational talents. In distinction, a resume with inconsistent formatting, lengthy paragraphs, and unclear part breaks can create a damaging impression, suggesting an absence of consideration to element and doubtlessly impacting the candidate’s perceived professionalism. Subsequently, a transparent and concise structure features as an important ingredient in successfully speaking a candidate’s suitability for an artwork director function.

A transparent and concise structure acts as a framework for showcasing an artwork director’s abilities and expertise. It serves as a visible illustration of their organizational talents and design sensibilities, conveying professionalism and a spotlight to element. The impression of structure extends past mere aesthetics; it straight impacts the readability and comprehensibility of the knowledge offered, impacting a recruiter’s notion of the candidate. Challenges come up when candidates prioritize visible aptitude over readability, leading to a visually interesting but difficult-to-navigate resume. Hanging the precise steadiness between visible impression and clear communication is important for maximizing the effectiveness of an artwork director’s resume.

3. Quantifiable Achievements

Throughout the context of artwork director resume examples, quantifiable achievements function concrete proof of a candidate’s impression and effectiveness. As a substitute of merely itemizing duties, quantifying accomplishments demonstrates the worth delivered to earlier roles. This data-driven method resonates with hiring managers in search of demonstrable outcomes and return on funding. It offers a transparent image of a candidate’s capabilities and potential contributions, distinguishing them from candidates who depend on generic descriptions of duties.

  • Elevated Consumer Engagement

    Metrics similar to web site site visitors, click-through charges, or social media engagement display an artwork director’s capability to attach with audiences. As an example, stating “Elevated web site site visitors by 25% via a redesigned consumer interface” offers a concrete measure of success. This data-driven method provides tangible proof of impression, making a stronger case than merely stating “Improved web site design.” Quantifying such achievements highlights the candidate’s capability to drive optimistic change and contribute to organizational objectives.

  • Award Recognition and Trade Accolades

    Awards, nominations, and options in distinguished publications validate an artwork director’s artistic excellence and {industry} recognition. For instance, noting “Awarded ‘Greatest Marketing campaign of the Yr’ by the American Promoting Federation” offers exterior validation of the candidate’s work. These accolades showcase a candidate’s capability to provide high-quality, impactful work acknowledged by friends and {industry} consultants. Such achievements present concrete proof {of professional} accomplishment and bolster a candidate’s credibility.

  • Challenge Completion inside Finances and Timeline

    Delivering initiatives on time and inside finances demonstrates an artwork director’s organizational and administration abilities. For instance, a press release similar to “Efficiently launched three main advertising and marketing campaigns inside finances and forward of schedule” highlights efficient useful resource allocation and mission administration. These achievements resonate with hiring managers involved with environment friendly operations and useful resource optimization. It portrays the candidate as a accountable and reliable skilled.

  • Improved Model Recognition or Market Share

    Linking design efforts to measurable enhancements in model consciousness or market share showcases the tangible impression of an artwork director’s work. As an example, “Elevated model recognition by 15% via a rebranding initiative” demonstrates a direct connection between design and enterprise outcomes. This data-driven method aligns artistic efforts with enterprise targets, a essential consideration for government decision-makers. It positions the candidate as a strategic thinker able to driving enterprise development via efficient design.

By incorporating quantifiable achievements into artwork director resume examples, candidates rework their resumes from a easy listing of duties right into a compelling narrative {of professional} success. These measurable outcomes present concrete proof of abilities and capabilities, enabling hiring managers to evaluate a candidate’s potential impression and suitability for the function. This method strengthens a resume’s general effectiveness and considerably will increase the probability of securing an interview by demonstrating a tangible return on funding.

4. Related Software program Abilities

Proficiency in related software program purposes is a essential element of efficient artwork director resume examples. The artistic {industry} depends closely on particular instruments, and demonstrating mastery of those packages straight impacts a candidate’s perceived employability. Itemizing related software program abilities not solely fulfills a primary requirement but additionally alerts a candidate’s capability to adapt to {industry} requirements and contribute successfully to a group. The absence of those abilities can elevate issues a couple of candidate’s preparedness for the calls for of the function. For instance, an artwork director specializing in digital media ought to listing proficiency in Adobe Photoshop, Illustrator, and InDesign. Equally, expertise with movement graphics software program like After Results or Cinema 4D can be related for roles involving animation or video manufacturing. Omitting these important abilities can negatively impression a resume’s effectiveness, doubtlessly resulting in its dismissal.

The inclusion of related software program abilities goes past merely itemizing program names. Specificity is vital to showcasing a deeper understanding and sensible utility of those instruments. Fairly than stating “Proficient in Adobe Artistic Suite,” a extra impactful method can be to listing particular software program inside the suite and spotlight related abilities inside every program. For instance, “Adobe Photoshop: Experience in picture retouching, picture manipulation, and digital portray; Adobe Illustrator: Proficiency in vector graphics, brand design, and illustration; Adobe InDesign: Expertise in structure design, typography, and print manufacturing.” Such detailed descriptions present a extra complete image of a candidate’s capabilities and display a dedication to steady studying and ability improvement. This degree of element can differentiate a candidate from others with extra generic software program listings, enhancing their perceived worth to potential employers.

In conclusion, successfully showcasing related software program abilities performs an important function within the general effectiveness of artwork director resume examples. It offers concrete proof of a candidate’s technical capabilities and preparedness for the calls for of the function. Specificity and detailed descriptions of software program proficiencies additional improve a resume’s impression by demonstrating a deeper understanding and sensible utility of those important instruments. Failure to adequately symbolize these abilities can negatively impression a candidate’s perceived {qualifications}, highlighting the significance of correct and detailed software program illustration inside the context of a aggressive job market. This detailed method strengthens a resume, rising the probability of attracting consideration from recruiters and finally securing an interview alternative.

5. Showcase of Portfolio Hyperlink

Throughout the context of artwork director resume examples, the inclusion of a portfolio hyperlink is paramount. It offers direct entry to a candidate’s physique of labor, permitting potential employers to evaluate artistic abilities and stylistic sensibilities. The portfolio serves as tangible proof of a candidate’s capabilities, supplementing the resume’s textual descriptions with visible demonstrations of their inventive expertise {and professional} expertise. This direct entry is essential for artwork administrators as their work is inherently visible and requires analysis past the constraints of textual descriptions.

  • Accessibility and Format

    A clearly offered and simply accessible portfolio hyperlink is important. Ideally, the hyperlink must be a concise URL positioned prominently inside the resume header or contact info part. The portfolio itself must be hosted on an expert platform, guaranteeing seamless navigation and optimum viewing expertise throughout numerous gadgets. Advanced or damaged hyperlinks create a damaging impression and should deter potential employers from additional consideration. A well-structured on-line portfolio web site demonstrates professionalism and offers a devoted house to showcase artistic work intimately.

  • Content material Curation and Relevance

    Cautious curation of portfolio content material is essential. The number of initiatives ought to align with the goal job description and display a spread of related abilities. Excessive-quality photos or movies of accomplished initiatives are important, accompanied by concise descriptions that spotlight the candidate’s function and contributions. Together with irrelevant or outdated work can dilute the general impression and fail to seize the recruiter’s consideration. Tailoring the portfolio to mirror the precise necessities of every utility demonstrates strategic pondering and will increase the probability of resonating with potential employers.

  • Consumer Expertise and Design

    The portfolio’s consumer expertise and design considerably impression its effectiveness. A visually interesting and easy-to-navigate portfolio web site displays positively on the candidate’s design sensibilities and a spotlight to element. Clear mission categorization, intuitive navigation, and responsive design contribute to a optimistic consumer expertise. A poorly designed portfolio can detract from the standard of the work offered and create a damaging impression of the candidate’s general capabilities.

  • Integration with Resume Narrative

    The portfolio ought to seamlessly combine with the resume’s narrative, reinforcing the talents and experiences described inside the doc. The resume ought to spotlight key initiatives featured within the portfolio, making a cohesive and compelling presentation of the candidate’s {qualifications}. This built-in method offers context for the portfolio items and guides the recruiter’s evaluation of the candidate’s abilities and expertise. As an example, mentioning a particular award-winning mission on the resume after which offering a direct hyperlink to it inside the portfolio strengthens the narrative and emphasizes the candidate’s accomplishments.

The showcase of a portfolio hyperlink features as a essential element of artwork director resume examples, bridging the hole between textual descriptions and visible demonstrations of artistic capability. A well-crafted portfolio offers a complete overview of a candidate’s abilities and expertise, providing worthwhile insights into their inventive imaginative and prescient, technical proficiency, {and professional} accomplishments. By adhering to finest practices in accessibility, content material curation, consumer expertise, and integration with the resume narrative, candidates can successfully leverage their portfolios to strengthen their purposes and enhance their possibilities of securing an interview.

6. Tailor-made to Job Description

Tailoring a resume to every particular job description is essential for artwork administrators. Generic resumes usually fail to spotlight the actual abilities and experiences sought by hiring managers. Aligning the resume’s content material with the job description demonstrates a candidate’s real curiosity and understanding of the function’s necessities, considerably rising the possibilities of consideration. This customization showcases a proactive method and positions the candidate as a powerful match for the precise wants of the hiring group.

  • Key phrase Integration

    Incorporating key phrases from the job description into the resume helps applicant monitoring methods (ATS) determine related candidates. These methods usually scan resumes for particular phrases associated to the place’s necessities. Strategic key phrase integration ensures that the resume aligns with the algorithmic filtering course of, rising its visibility to recruiters. For instance, if a job description emphasizes “model improvement” and “digital advertising and marketing,” incorporating these phrases inside the resume’s expertise part enhances its relevance and discoverability. Nevertheless, key phrase stuffing must be averted as it could negatively impression readability and seem disingenuous.

  • Highlighting Related Abilities

    Prioritizing the talents and experiences straight related to the job description strengthens the applying. Matching core competencies to the place’s necessities demonstrates a transparent understanding of the function and the power to satisfy its calls for. As an example, if a job description prioritizes expertise with movement graphics, a candidate ought to prominently characteristic their proficiency in related software program and showcase associated initiatives inside their portfolio. Conversely, emphasizing abilities irrelevant to the place dilutes the resume’s impression and should recommend an absence of focus.

  • Addressing Particular Necessities

    Instantly addressing particular necessities outlined within the job description demonstrates consideration to element and a real curiosity within the function. For instance, if a job description requires expertise managing a group of designers, a candidate ought to explicitly point out their management expertise and quantify their accomplishments in group administration roles. This focused method showcases a candidate’s suitability for the place’s particular calls for, rising their perceived worth to the hiring supervisor.

  • Adapting the Narrative

    Tailoring the resume’s narrative to mirror the precise context of the job description enhances its impression and relevance. As an example, if a job description emphasizes innovation and artistic problem-solving, the candidate ought to body their experiences and achievements inside this context, showcasing examples of modern initiatives and options they’ve developed. This narrative adaptation ensures that the resume resonates with the hiring supervisor’s particular priorities and reinforces the candidate’s suitability for the function’s distinctive challenges.

Within the context of artwork director resume examples, tailoring the doc to the job description shouldn’t be merely a beneficial apply; it is a strategic necessity. It demonstrates professionalism, a real curiosity within the particular alternative, and a proactive method to assembly the hiring group’s wants. This focused method considerably enhances the resume’s effectiveness, rising its visibility to recruiters and strengthening the candidate’s general presentation as a powerful match for the function.

7. Robust Typography Decisions

Robust typography selections are integral to efficient artwork director resume examples. Typography features as a visible communication device, conveying not solely info but additionally reflecting a candidate’s design sensibilities and a spotlight to element. For an artwork director, whose occupation facilities on visible communication, the typography of their resume serves as a direct illustration of their abilities and experience. A resume with weak or inconsistent typography can undermine a candidate’s credibility and recommend a lack of awareness of elementary design rules. Conversely, thought of typography selections display professionalism, improve readability, and contribute to a visually compelling presentation that captures a recruiter’s consideration. As an example, deciding on a novel but legible typeface can subtly talk an modern spirit whereas sustaining readability, setting the candidate other than these utilizing generic font selections.

The impression of typography extends past mere aesthetics. It straight impacts the readability and hierarchy of knowledge, influencing how shortly and simply a recruiter can course of the content material. Properly-chosen fonts, acceptable sizing, and thought of line spacing contribute to a optimistic studying expertise, permitting the important thing info to face out. For instance, utilizing a transparent and concise sans-serif font for physique textual content paired with a barely extra stylized serif font for headings creates a visible hierarchy and improves readability. Sensible purposes embody utilizing completely different font weights (daring, common, gentle) to emphasise particular info, using acceptable kerning and monitoring to enhance letter spacing and general visible steadiness, and guaranteeing constant main (line spacing) for optimum readability. Conversely, poor typography selections, similar to extreme use of ornamental fonts or inconsistent sizing, can hinder readability and create a disorganized and unprofessional impression.

In conclusion, robust typography selections will not be merely an ornamental ingredient however a elementary side of efficient artwork director resume examples. They symbolize a candidate’s understanding of visible communication rules and a spotlight to element. Efficient typography enhances readability, establishes visible hierarchy, and contributes to a sophisticated {and professional} presentation. This consideration to typographic element distinguishes a candidate as a talented visible communicator, reinforcing their credibility and rising their possibilities of securing an interview. The problem lies to find the steadiness between artistic expression {and professional} presentation, deciding on typography that displays particular person type whereas adhering to {industry} requirements and prioritizing readability and readability.

8. Error-free and Skilled

An error-free {and professional} presentation is prime to efficient artwork director resume examples. A cultured and meticulously crafted resume displays a candidate’s consideration to element, organizational abilities, and dedication to high quality, qualities extremely valued within the artistic {industry}. Errors, inconsistencies, or an absence of professionalism can undermine a candidate’s credibility and create a damaging first impression, doubtlessly resulting in rapid disqualification. This precept underscores the significance of treating the resume as a illustration of the candidate’s skilled requirements and design experience.

  • Grammar and Spelling Accuracy

    Impeccable grammar and spelling are non-negotiable. Errors in these areas recommend an absence of consideration to element and undermine the candidate’s perceived professionalism. For an artwork director, whose communication abilities are important, such errors may be significantly damaging. An intensive proofread, ideally by a number of reviewers, is essential to make sure accuracy and forestall these avoidable errors. Using grammar and spell-check instruments is useful, however human evaluation stays important for catching contextual errors that automated instruments may miss.

  • Consistency in Formatting

    Constant formatting demonstrates a candidate’s organizational abilities and design sensibilities. Components similar to font selections, spacing, headings, and bullet factors must be uniform all through the doc. Inconsistencies create a disorganized and unprofessional impression, detracting from the content material’s readability and impression. As an example, sustaining constant spacing between headings and physique textual content, utilizing the identical bullet level type all through, and adhering to a constant font dimension and elegance for various sections display a watch for element and contribute to a sophisticated {and professional} aesthetic.

  • Skilled Tone and Language

    Sustaining an expert tone and utilizing acceptable language all through the resume is essential. Keep away from jargon, slang, or overly informal phrasing. The language must be clear, concise, and action-oriented, specializing in accomplishments and contributions. For instance, as a substitute of stating “Made cool designs,” a extra skilled method can be “Developed visually compelling advertising and marketing supplies that elevated model engagement.” This distinction demonstrates professionalism and a transparent understanding of {industry} finest practices.

  • Correct and Up-to-Date Info

    Making certain the accuracy and foreign money of all info offered is paramount. This contains contact particulars, employment historical past, instructional background, and software program proficiencies. Inaccurate or outdated info can elevate issues a couple of candidate’s credibility and a spotlight to element. Frequently reviewing and updating the resume to mirror present abilities and expertise is important for sustaining an expert and correct illustration of 1’s {qualifications}.

Within the context of artwork director resume examples, an error-free {and professional} presentation shouldn’t be merely a fascinating high quality; it’s a elementary requirement. It displays a candidate’s dedication to excellence, consideration to element, and understanding {of professional} requirements. These qualities are extremely valued by potential employers and contribute considerably to a optimistic first impression. A cultured, error-free resume reinforces a candidate’s credibility and strengthens their general presentation, finally rising their possibilities of securing an interview and advancing within the aggressive discipline of artwork path.

Steadily Requested Questions

This part addresses frequent inquiries concerning the event and utilization of efficient resumes for artwork director positions.

Query 1: How vital is visible presentation in an artwork director’s resume?

Visible presentation is paramount. It serves as a direct demonstration of design abilities and aesthetic sensibilities, performing as a tangible instance of the candidate’s capabilities. A visually compelling resume instantly distinguishes a candidate inside a aggressive discipline.

Query 2: Ought to an artwork director’s resume observe a conventional format?

Whereas conventional codecs supply construction, adhering strictly to them could restrict alternatives to showcase creativity. A balanced method, incorporating components of conventional construction with modern design selections, usually yields the best outcomes.

Query 3: How can an artwork director showcase their portfolio successfully on their resume?

A concise and simply accessible hyperlink to an expert on-line portfolio is important. The portfolio must be curated to mirror the goal job description and display a spread of related abilities via high-quality visuals and concise mission descriptions.

Query 4: What software program abilities are usually anticipated on an artwork director’s resume?

Proficiency in industry-standard design software program, similar to Adobe Photoshop, Illustrator, and InDesign, is usually anticipated. Itemizing particular abilities inside every program, moderately than merely mentioning the software program suite, strengthens the presentation of technical proficiency.

Query 5: How can an artwork director tailor their resume to a particular job description?

Rigorously reviewing the job description and incorporating related key phrases, highlighting corresponding abilities, and addressing particular necessities demonstrates real curiosity and aligns the candidate’s {qualifications} with the employer’s wants.

Query 6: How can an artwork director guarantee their resume is error-free {and professional}?

Thorough proofreading, ideally by a number of people, is important. Consideration to element in grammar, spelling, formatting consistency, and an expert tone ensures a sophisticated and credible presentation.

A well-crafted resume serves as an important device in an artwork director’s job search. Addressing these frequent questions and implementing the beneficial finest practices considerably enhances the effectiveness of this essential doc.

The next part offers concrete examples of profitable artwork director resumes, demonstrating the sensible utility of the rules mentioned above.

Ideas for Creating Efficient Artwork Director Resumes

The following tips present sensible steering for growing resumes that successfully talk {qualifications} and seize the eye of potential employers.

Tip 1: Prioritize Visible Communication: A visually compelling resume is paramount for artwork administrators. Leverage design rules to create a visually partaking structure that showcases creativity and professionalism. Think about using a grid system, considerate typography selections, and a balanced coloration palette.

Tip 2: Quantify Achievements: Change generic descriptions of duties with quantifiable achievements. Use metrics to display the impression of earlier work, offering concrete proof of worth and contributions. For instance, as a substitute of “Managed social media accounts,” state “Elevated social media engagement by 20% via focused content material methods.”

Tip 3: Showcase a Curated Portfolio: Embrace a distinguished hyperlink to a professionally designed on-line portfolio. Rigorously choose initiatives that align with the goal job description, demonstrating a spread of related abilities and experiences. Make sure the portfolio is straightforward to navigate and visually interesting.

Tip 4: Tailor Content material Strategically: Adapt the resume to every particular job utility, incorporating related key phrases and highlighting abilities that straight deal with the place’s necessities. This demonstrates real curiosity and will increase the probability of consideration.

Tip 5: Keep Professionalism and Accuracy: Make sure the resume is freed from grammatical errors, typos, and inconsistencies. Keep an expert tone all through and guarantee all info is correct and up-to-date. Thorough proofreading is important.

Tip 6: Spotlight Related Software program Abilities: Clearly listing proficiency in industry-standard design software program, specifying related abilities inside every program. This demonstrates technical experience and preparedness for the function’s calls for.

Tip 7: Optimize for Applicant Monitoring Methods (ATS): Incorporate related key phrases from the job description to make sure the resume is recognized by ATS software program. Use clear formatting and keep away from extreme design components that will hinder ATS readability.

By implementing the following pointers, artwork administrators can create resumes that successfully talk their {qualifications}, seize the eye of recruiters, and finally enhance their possibilities of securing interviews.

The next conclusion summarizes the important thing takeaways and reinforces the significance of a well-crafted resume within the aggressive discipline of artwork path.

Conclusion

Efficient resume presentation is essential for artwork administrators. Exploration of illustrative examples reveals the importance of visible communication, strategic content material tailoring, and meticulous consideration to element. Key components embody a visually compelling design, clear and concise structure, quantification of achievements, distinguished portfolio showcasing, related software program proficiency, and adaptation to particular job necessities. A cultured and error-free presentation underscores professionalism and reinforces credibility.

The aggressive panorama of the artistic {industry} calls for a strategic method to profession development. A well-crafted resume serves as a essential device, enabling artwork administrators to successfully talk {qualifications}, distinguish themselves from different candidates, and safe coveted alternatives. Steady refinement and adaptation of those rules stay important for navigating the evolving calls for of the skilled world.